ITEM |
Brain Injury Association - New Jersey - www.sportsconcussion.com |
TARGET |
Parents, coaches, teens and preteens |
CHALLENGE |
Increase awareness about sports-related concussions among both adult and teen audiences |
APPROACH |
We designed a bold, colorful site with active visuals of athletes to attract attention and appeal to teens and adults alike. Informative signs and symptoms page helps adults learn important warning signs. The site coordinates with a poster that promotes the site to schools and recreation programs |
