Redesign an existing newsletter with a new, more contemporary look.
APPROACH
We selected a flexible color palette that worked with logo colors. By mixing stock photography with client-supplied imagery and a clean, easy-to-read layout, we kept readers interested and made articles easy to find. The copy is interesting but light-hearted and includes a variety of pieces from tips and profiles to contests and product information.
Designed a bright, simple display background using a black background with bright colored type and glowing imagery of a lightbulb and natural gas burner. Smaller image of key business customers run down the right side.
Create a tradeshow display that can be used for business and retail customers
APPROACH
Designed bright, simple display background using the company's corporate colors. Imagery highlights products and services. A separate side panel piece was designed to showcase Biofuel and provide additional flexibility at shows - the panel can be removed easily and runs on top of the full display
Community and industry leaders, healthcare professionals
CHALLENGE
Develop a multipurpose corporate marketing piece to showcase the hospital.
APPROACH
Designed a full-color, bound booklet with back pocket folder for special inserts and collateral material. A companion booklet was designed for the hospital's foundation that can be used as a stand alone piece for potential donors or included as an insert in the pocket of the main piece.
AWARDS
Vision Award, APEX, Art Director's Club of NJ, ASTRA, MARCOM
County officials and community leaders, businesses
CHALLENGE
Highlight a variety of programs and projects using over 70 client-supplied photos.
APPROACH
Grouped projects into categories in a layout that features both full page images as well as smaller images. Photo selection, cropping and image edits were critical to achieve balance.
