The Marcus Group, Inc. - Advertising, Public Relations and Crisis Communications

Special Publications

ITEM	"Fuel For Thought" Newsletter
TARGET	Retail Customers
CHALLENGE	Redesign an existing newsletter with a new, more contemporary look.
APPROACH	We selected a flexible color palette that worked with logo colors. By mixing stock photography with client-supplied imagery and a clean, easy-to-read layout, we kept readers interested and made articles easy to find. The copy is interesting but light-hearted and includes a variety of pieces from tips and profiles to contests and product information.
AWARDS	Service Industry Advertising Award, MARCOM, Jersey Award, Magnum Opus