Attract customers to open a Business Checking Account, supporting a print campaign
APPROACH
The spot features a challenge, a competition between rival checking accounts. A play-by-play sports announcer voice paired with crowd and referee whistle sound effects bring the challenge to life and distinguishes it from typical banking ads.
Attract customers to open a Platinum Checking Account, supporting a print campaign
APPROACH
We used the most appealing feature of the account -- no ATM fees, and developed a conversational script featuring an average customer and a talking ATM machine. A deep "know it all" ATM voice advises a customer to get Platinum Checking.
AWARDS
Service Industry Advertising Awards,
Summit Creative Award
Individuals with aging loved ones in need of long-term care
CHALLENGE
Increase awareness of a long-term care facility and its quality of care while remaining sensitive to the emotional state of those facing such a decision.
APPROACH
We scripted testimonial type spots that portrayed very real situations and concerns. Voices/characters had a reassuring tone and conveyed a sense of relief about the facility they chose.
Educate residents about the benefits of a new plan to transport NYC garbage.
APPROACH
We created a TV and radio spots featuring the message about the increased truck traffic and the benefits of proposed barge-to-rail solution. A toll-free number was established to answer questions from viewers.
Capitalized on office supply gift card premium to generate interest among small businesses. Familiar office sounds and numerous requests for supplies reinforces the value of the gift card and shows that the bank understands the needs of its business customers.
Individuals with disabilities that are struggling with substance abuse, disability advocates and substance abuse counselors
CHALLENGE
Create a compelling piece to shed light on the problem and encourage people to take advantage of our client's free counseling services.
APPROACH
We created a video featuring touching, personal stories told by people in recovery. The images are up close and personal, using black and white imagery to focus the people and their experiences. It was produced in both open- and closed-caption versions.
AWARDS
Telly Award Winner, Videographer Award Winner
Click the links below to view some short scenes from the video:
