Portfolio

Designed a series of winter -themed ads that use “cold” images to shed light on poor service that other banks deliver and offer a warm welcome to encourage people to switch.

We used young, graphic imagery with music notes and an iPod to attract attention. The shape of the ad also mimics an iPod shape. Ads ran in college newspapers – the demographic that would find the account most appealing.

Warm, friendly look and feel with simple copy and bulleted list of services to reinforce comprehensive care.

We helped leverage the bank’s marketing dollars by teaming up with the state’s largest newspaper, The Star-Ledger in presenting this sweepstakes. The promotion, which received more than 250,000 entries, provided great brand exposure, increased traffic in the bank branches and also helped consumers by awarding cash to pay bills. Print ads ran everyday for 12 weeks in addition to added-value radio, outdoor and internet advertising support.

To attract attention we used short, headlines that played off the popular term "super" often used to refer to building managers/superintendents that also served as a memorable way to describe their management services. The series of three ads helped reinforce the message each month. Since ads ran in a popular trade publication, the series also kept the message fresh so readers were less likely to assume they had seen it before.

Bold, simple visuals with friendly headline. Copy details the hospital’s key maternity care services and invites expectant parents to come for a tour.

Updated the overall advertising look to match level used by competing schools. Show variety of courses and opportunities.

Highlight the open-heart surgery program by focusing on the most important thing: the patients. A list of the numerous and diverse lives saved are contrasted with the one thing they all have in common: a top cardiac team at a local hospital. A simple image shows a string of hearts help illustrate the hospitals many successes.

Simple, clean, appealing photo of a hand in water to illustrate the headline and communicate the overall message of protecting our most precious natural resource.water.

A full page newspaper ad was designed to reinforce the hospital's primary goal of providing quality care. Ad has a positive, reassuring tone.

Updated the overall advertising look to match level used by competing schools. Show variety of courses and opportunities.

Headline uses play on words to attract attention and speaks to potential retail customers. Image is simple yet interesting and allows space for copy that highlights key benefits.