Take a bunch of aging casino properties and bring them back to life – that was the idea. It was a big gamble, but in just three years, a privately-held holding company has done just that and in the process, it’s become the fifth largest gaming company in America. The business concept is different for this industry and so is the CEO. Our public relations work helps the company tell its story to key media.
When a school board referendum threatened to take a businessman’s industrial property he decided to fight back. He hired The Marcus Group to launch a massive public education campaign leading up to the vote. We reached out to the media through desk side briefings and editorial board meetings. A cable TV spot, lawn signs, direct mail pieces and print ads helped reach the community. The campaign gained media coverage on every level, including network television. Most importantly, it gleaned the support of the community. Voter turnout doubled from the last election and the measure was defeated 60-40.
Awards: APEX Grand Award, GALAXY Award, Davey Award
After public opposition stopped them cold … twice, a waste management company approached us to help them construct a marine transfer station designed to move garbage from New York City barges via rail. Our communication strategy was to shift public dialogue to focus on removing trailer tractors from the area’s roads by transporting the trash by rail. Our client was able to gain the necessary approvals for the $350 million project through our comprehensive communications campaign that included media outreach, radio, TV and an award-winning 10-minute video.
A spirited man with trucking in his blood, a vision in his head and determination in his heart helped rescue a regional trucking company from the brink of closure. We recognized that this story set them apart and had the power to propel them. We have helped build their company by sharing their story with the media and maintained that recognition through a carefully crafted corporate reputation program. NEMF is now the region's largest and fastest-growing less-than-truckload carrier and the only family-owned, non-Teamster carrier in the Northeast.
Awards: APEX Award, Mercury Award, LACP Spotlight Award
A major New York hospital wanted to increase its voice and stay at the forefront of current issues and challenges confronting health care professionals and institutions. We bolstered their reputation as leaders in information technology and helped them manage their reputation through the media. By pitching stories on new procedures, preparing op-ed pieces on important issues, monitoring healthcare topics and consistently coming up with new ideas to promote the president and CEO, we have put them at the top of reporter's source lists.
How does a regional bank compete among the financial giants that have spawned from an onslaught of mergers? By capitalizing on the benefits of being smaller - like flexibility and personal service. Keeping a regional bank in the news in such a competitive environment is a challenge. We accepted the challenge; and increased their presence, by searching out opportunities for their executives to be cited as experts in articles about the banking industry, publicized their branch openings and generous foundation grants and helped them successfully navigate through their IPO.
Our work with The New Jersey Tax Amnesty program is indicative of our work in general – results oriented. The State of New Jersey turned to The Marcus Group to develop and implement its “Tax Amnesty” public relations campaign. The state hoped to collect $150 million in back taxes. Recognized by the industry as one of the top 50 public relations campaigns in the country in 2002, our campaign netted some $255 million when the 60-day program ended.
Awards: PRSA-NJ Pyramid, Dalton Pen, LACP Top 50 Publicity Campaigns of 2002, Magellan, IRIS
