ITEM |
Outdoor Image Campaign |
TARGET |
Retail Customers |
CHALLENGE |
Show benefits of a community bank over those of large regional and national banks. |
APPROACH |
Designed a series of eight different ads focusing on various customer benefits using bright colors and friendly faces.
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JASPER Award, LACP Spotlight, MARCOM,
Service Industry Advertising Award, NJ Art Director's Club, Hermes Creative Awards, ASTRA Award, MERCURY, Galaxy |
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