Encourage real estate agents to sell remodeled condos in Bayonne - a tough market competing with nearby desirable areas of Hoboken and Jersey City.
APPROACH
We highlighted the beautiful renovated spaces and key selling features using multiple images -- both interior and exterior. We knew agents would need to "see it to believe it" given the very attractive selling price. To clinch the deal we highlighted the $3,500 sales bonus. The unique short-cut cover allows the key points along the side and bottom to be viewed at all times and reinforced the uniqueness of the properties and offers.
Design an eye-catching postcard to remind homeowners to check heating system.
APPROACH
We used a fun, winter photo and headline to attract attention and then short, instructional copy to help homeowners check their system before cold weather arrives.
Introduce a newly purchased 64-slice CT scanner to area doctors to encourage referrals to two hospitals.
APPROACH
Creative headline draws readers to open the bifold mailer that includes a mini disc containing CT Scanner images from real patients to demonstrate the numerous uses and advantages. This allowed busy doctors see the scanner and view the 3D imagery and advanced diagnostic capabilities easily.
Showcase the hospital's cardiac services, advanced equipment and successful open-heart surgery program
APPROACH
A trifold mailer was designed to highlight the hospital's extensive cardiac program and unique capabilities. Testimonial quotes from patients including one from a cardiac surgeon that received open-heart surgery at the hospital compliment the list of services
Retail Customers, Age 25-44 living in 5-mile radius
of bank locations
CHALLENGE
Generate checking leads using a premium gift offer.
APPROACH
A summer road trip theme was developed to promote the free car kit gift using family car trip and car-washing images. Free checking account features were highlighted in colored bars toclearly outline choices. Since convenience is driving factor for checking customers, a list of 76 branch locations was included for easy reference.
Encourage existing customers to refer friend and family members
APPROACH
Quick-read, cost-effective folded postcard with referral form - sent to targeted recipients. Mailing was reinforced with print ads, stuffers and posters
